ArmiCare leadership

Founder-led vision.
Executive discipline.

ArmiCare's founding leaders and executive team unite insurance distribution, company building, operations, recruitment, and technology around one mission: creating a stronger platform for agents and the clients they serve.

Leadership philosophy

Clear direction.
Accountable execution.

Insurance distribution works when customer acquisition, sales, compliance, carrier workflow, finance, and retention operate as one system. ArmiCare’s leadership model is built around that operating discipline.

Zaheer Khan, Founder & Chairman of ArmiCare Insurance
Founder & Chairman

Zaheer Khan

Performance marketing, AI strategy, company vision, and technology-led growth

Zaheer is a performance marketing and AI leader with more than a decade of experience building data-led growth engines for U.S. markets. As Founder and Chairman, he sets ArmiCare's long-term direction and advances the company's strategy across insurance distribution, artificial intelligence, digital acquisition, and technology-enabled scale.

Luke Guy, Co-Founder & Chief Executive Officer of ArmiCare Insurance
Co-Founder & Chief Executive Officer

Luke Guy

Company building, executive leadership, and scalable growth

As Co-Founder and Chief Executive Officer, Luke builds and leads ArmiCare. Previously, he co-founded Zeo Energy, where he held senior strategy roles and served on the board of directors. In 2024, Zeo began trading on Nasdaq under the ticker ZEO. Luke now brings that experience to ArmiCare's disciplined growth and development.

Aamir Zafar, Co-Founder & President of ArmiCare Insurance
Co-Founder & President

Aamir Zafar

Operations, organizational execution, and business growth

As Co-Founder and President, Aamir translates ArmiCare's strategy into disciplined execution across people, processes, performance, and the operating teams that support agent production. He helps turn the company's growth priorities into consistent day-to-day execution.

Darrell Craig, Vice President of Recruitment & Contracting of ArmiCare Insurance
Vice President of Recruitment & Contracting

Darrell Craig

Agent recruitment, onboarding, and carrier contracting

Darrell leads ArmiCare's recruitment and contracting efforts, helping build the team behind our commitment to seniors and families. He creates a clear, well-supported path for insurance professionals—from joining ArmiCare and completing onboarding to navigating carrier contracting—so agents are prepared to serve with confidence.

How we lead

Build the system.
Support the people.
Measure the result.

ArmiCare is being built as an operating company, not merely a contracting entity. Leadership is responsible for improving the call opportunity, agent experience, case outcome, client relationship, and long-term economics.

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